Prominent African social networking website, Ladies And Gentlemen book, popularly known as LAGbook, on the 18th of June, 2012, signed an 8 week advertising deal with Research in Motion (Blackberry) Nigeria. With over 60,000 members on Jan 2012, LAGbook made its most recent expansion, targeting the youth demographic (18-30) around the world. In the past, LAGbook has partnered with Etisalat Nigeria as a social earning network where Etisalat subscribers around the world unwind, mix-up, connect with one another and share their daily Etisalat experience.
Recently, LAGbook started massive promotional campaigns for Blackberry as official Blackberry artworks "Dont Wait, Activate!" replaces the backdrop of LAGbooks front page, including the cover photos of 5 LAGbook fan-pages on Facebook and the backdrop of LAGbooks twitter handle.
The young African social network fondly called the "Facebook of Africa" also sends periodic messages to its 140,000 members about Blackberry. The sponsorship deal is expected to end on 11th August, 2012, if there is no roll on.
Since 13th June, 2012, LAGbooks growth curve peaked, attracting over 3,000 new members daily with popularity in India, Turkey, Canada, United States, United Kingdom, Romania, Germany, Malaysia, Philippines and most especially Nigeria in the city of Yaba, Lagos, where the social network was incepted and currently ranks #3 in traffic, right after Facebook (#1) and Google (#2).
With LAGbooks recent growth curve, the social network is expected to become Africas #1 largest social networking website with over 500,000 members by year end. According to Chika Nwaogu, the 22 year old co-founder of LAGbook, "The deal was initiated by Tunji Ademiluyi, RIMs Carrier Marketing Manager. It was miraculous. Phone rings and guess whos calling? Blackberry!"
"The deal was handled by Blackberrys Ad agency in Nigeria, Yellow Brick Road Ltd.," says Chidi Nwaogu, CEO at LAGbook and nominee of the 2011 Nigeria Youth Merit Award for ICT. "LAGbook worked closely with Ayisola Iroche and Caroline Daniels of Yellow Brick Road Ltd." Chidi continued, "And maybe there might be a roll on, which is solely RIMs decision."
According to Wikipedia, LAGbook is a social network focused on expanding the social experience of people, thus go by the name; "social discovery network", a social network for meeting new people everyday.
When speaking to Chika Nwaogu, LAGbooks Chairman, on LAGbooks next step, Chika said, "LAGbook has started a massive viral campaign and the results reflect on its increasing user-size and rapid growth rate." Chika continued, "LAGbook is making foundation steps toward becoming Africas largest social networking website before 2013 and everyone here is excited!"
Jake Adebayo

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